Aphantasia is a life-long condition where individuals appear unable to generate conscious visual imagery. Interestingly, empirical research indicates that aphantasics perform similarly to typical subjects on various imagery-related tasks. Does this mean that aphantasics rely on unconscious imagination? In this paper, I challenge this interpretation and propose an alternative explanation. I contend that by moving beyond traditional models of conscious imagination, we can demonstrate that aphantasics usually engage in a more abstract form of imaginative experience. I also explore recent, perplexing findings about aphantasia and show how the proposed model can offer a coherent account of these data.